News - BKN Creative

How Company Culture Shapes Both Team Member & Client Success

October 2, 2022 No Comments

News flash! Unless you are a self-employed team of one, workplace culture is integral to your business’ success. Company culture is the shared ethos of your organization. It is the sum of your behaviors and values and is influenced by everyone who works there. In this blog, we will explore what factors make up a positive work environment and its benefits, from employee retention to improving client results. Get ready to YASSIFY your enterprise! COVID’s

Gearing Up For Greatness: Get Ahead On Holiday Marketing

August 26, 2022 No Comments

Is it just us, or does the “Holiday Season” seem to crop up earlier and earlier every year? It may be summer, but for many, especially those in marketing, the holidays are just a hop, skip, and jump away. Holiday Marketing is critical to the success of every brand in part because that time of year, the 4th quarter as it’s called in the biz, is a business’ last chance to hit their numbers. It’s

5 Pride Campaigns That Did It Right

July 26, 2022 No Comments

We celebrate inclusivity and equality year-round, but as you all know by now, June is officially designated as “Pride Month.” Last month we shared the blog “BKN’s Guide To DEI Holidays,” outlining the best practices for brands supporting DEI and “heritage holidays,” such as this. We fully support brands using their voices to advocate for inclusivity and fight bigotry. The only question is: What’s the best way to do so respectfully? As the CEO of

BKN Creative’s Guide to June’s DEI Holidays

June 19, 2022 1 Comment

You have probably noticed an increasing number of brands participating in “heritage holidays” each year, showing off rainbow-colored logos for Pride and similar declarations for other cultural celebrations. With Juneteenth and month-long celebrations such as Pride and National Caribbean American Heritage Month, June is a major month for diversity, equity, and inclusion. With events like racially-motivated police killings and the passing of the “Don’t Say Gay” bill in Florida threatening lives and liberties, we fully

What Is “Experience Marketing” And Why Is It So Critical?

March 25, 2022 No Comments

When you entrust your brand with BKN Creative, we treat it like our own. To us, this means there are amazing visuals, the voice matches the brand, the social media experience reflects the personality perfectly, the website loads quickly, the name is easy to recognize, the content is engaging, and so on… We believe in the importance of curating positive experiences throughout every step of the client-interaction lifecycle – for BKN, for our clients, and

BKN Acknowledges Black History Month: Q & A featuring LaKendria Robinson, Founder & CEO of The Orenda Collective.

February 20, 2022 No Comments

As a certified LGBTQ boutique family-owned agency, diversity and inclusion quite literally flows through our veins at BKN Creative. But with that, we still have growth – like many organizations across the world. And while we focus on highlighting all of our diverse friends, family, and clients all year long, this month, in particular, is of extreme importance for all humans. History.com states that Black History Month is an annual celebration of achievements by African