The Orenda Collective
BRANDING • SOCIAL MEDIA MANAGEMENT • PHOTOGRAPHY • WEB DESIGN
The Orenda Collective. We have so much to say about this brand! LaKendria Robinson, former Director of Business Connect & Community Outreach for the Tampa Bay Super Bowl LV Host Committee, came to BKN Creative after engaging our agency to produce a tech-focused video for the Tampa Bay Super Bowl LV Host Committee. When LaKendria decided to move into her very own entrepreneurial adventures, she knew she could trust in our brand to produce her vision. With only her concept, LaKendria tasked our team with name ideation, logo design and branding, messaging, and much more. This collaboration started as one thing and has grown into a robust collaboration.
Brand Name Ideation
A good brand name… no, a GREAT brand name should be unique, meaningful, memorable, and distinctive. It should communicate your brands essence while drawing out an emotional response that motivates one to engage. Our team was tasked with ideating a brand name that spoke to our clients passion giving her access to speak the truth within her brand, and we did just that! Our team ran into our war room with soaring ideas eventually landing on several incredible options. Our client chose, “Orenda” and we’re glad she did!
Branding
After we landed on our brand name we moved into crafting the creative that would support the brand. We dove headfirst into logo design where we focused on creating a logo that would support the organizations mission and work in the DEI (Diversity, Equity, Inclusion) space. We produced logo options eventually landing on a winner. We then developed a full color story, established font choices, and more. Our final output was gorgeous branding and a complete logo application guide.
Website Design
After our branding was established we jumped into the design and development of Orenda’s website. Our client didn’t need a large website with multiple pages, so we focused on a few key elements to tell the story needed for the brand.
Social Media Management
After our team finished Orenda’s branding, we moved into an ongoing monthly collaboration. And let us tell you, we absolutely love running social media for this brand. Not only do we have the opportunity to craft a specialized organic strategy, we have the opportunity to fully engage with Orenda’s community via the creative and messaging our team develops for Orenda’s social platforms. Focusing on elevated content and messaging, our goal is to not only gain new clients needing assistance in DEI, but to obtain support for The Orenda Foundation and main vendor showcase, The OC Emporium. We have built a sought-after brand with The Orenda Collective and love hearing from folks who love our collaboration.
Blog Writing
In additional to social media management our team also focuses on producing a monthly blog for The Orenda Collective. Not only does this help with ongoing SEO, it also dives into the industry motivating potential clients to collaborate with the organization.
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BKN Creative was selected as an approved vendor for Super Bowl LV hosted here in Tampa Bay. During that time, our Host Committee hired them to produce a video that highlight all the regional technology organizations in the region. BKN offered competitive and fair pricing, was responsive, and demonstrated the highest level of professionalism I’ve ever experienced with a creative services firm, large or small. It can be difficult to oblige a client who has a very spirited and opinionated committee. BKN handled us with care and took time to consider all opinions, while simultaneously sharing their expertise to ensure we had a product that represented the Tampa Bay area in the best light.
I was so personally impressed by their firm that I retained them to create all my branding for my consulting firm, The Orenda Collective. I have yet to be disappointed and have recommended them to others! I highly recommend retaining BKN as your creative services firm. There is no firm better!”
LaKendria Robinson
Founder + Chief Executive Officer, The Orenda Collective
