Marketing & Community Engagement Specialist

Now Hiring

Storytellers

Marketing & Community Engagement Specialist

BKN CREATIVE IS A DIVERSE & INCLUSIVE SPACE & ALL ARE ENCOURAGED TO APPLY

The Marketing & Community Engagement Specialist’s main responsibility will be expanding awareness and utilization of a localized mental health, substance use, addiction, and wellness program through strategic community outreach, bilingual engagement, event representation, and partnership development directly in the field. This position will serve as the primary liaison between the program and schools, community organizations, healthcare partners, and residents throughout Pinellas County. Additional responsibilities will include other agency and client-related assignments.

This is a hybrid position. While weekly collaboration takes place at our Ybor City, Tampa office, the majority of the workweek will be spent in the field meeting with community partners, attending events, conducting presentations, and strengthening referral relationships throughout Pinellas County.

At BKN Creative, we are passionate, collaborative, and creative, and are looking for those same traits in this new role. We are an incredibly inclusive and multi-talented team that thrives on inclusion, open-mindedness, full transparency, open communication, and acceptance. We love to have fun, laugh, dance, play loud music, get shit done, and obviously occasionally cuss.

Key Responsibilities

1. Grassroots Outreach & Community Connection

  • Develop and maintain relationships with Pinellas County Schools, including social workers, guidance counselors, family engagement staff, and PTA organizations.
  • Build partnerships with community centers, food pantries, nonprofit organizations, healthcare providers, faith-based organizations, municipalities, and civic groups.
  • Educate community partners on the program’s referral processes.
  • Serve as the primary bilingual representative for Spanish-speaking communities by conducting presentations, answering questions, and providing culturally responsive outreach in both English and Spanish.
  • Coordinate and facilitate Lunch & Learns, educational workshops, and informational presentations for schools, municipal agencies, nonprofits, and community organizations.
  • Cultivate long-term community partnerships that generate ongoing referrals and increase program awareness.
  • Follow and track expenditures for accurate reporting

2. Event Execution & Community Presence

  • Represent the program at community events, including health fairs, wellness festivals, farmers markets, school events, back-to-school expos, neighborhood gatherings, and community celebrations throughout Pinellas County.
  • Coordinate event logistics, including transportation, setup, breakdown, and maintenance of branded tents, displays, promotional materials, and outreach resources.
  • Create welcoming, approachable, and stigma-free event environments that encourage meaningful conversations around mental health, substance use, addiction, and wellness.
  • Manage inventory and distribution of multilingual marketing materials, promotional items, flyers, posters, brochures, and community resource cards.
  • Ensure outreach materials remain stocked at high-traffic community locations, including libraries, clinics, recreation centers, schools, and partner organizations.
  • Work flexible hours, including occasional evenings and weekends, to support community events and outreach opportunities.

3. Account Management & Partnership Development

  • Maintain an organized CRM database documenting outreach activities, partnership history, contact information, referral sources, and collateral distribution schedules.
  • Build and strengthen referral pipelines by maintaining consistent communication with community partners.
  • Monitor outreach effectiveness and identify opportunities for expanding community engagement.
  • Gather qualitative feedback from community members regarding barriers to accessing mental health services, frequently asked questions, and emerging community needs.
  • Prepare regular reports summarizing outreach activities, community insights, and partnership growth.
  • Collaborate closely with the program’s intake specialists, technology partners, and agency clients to ensure the referral experience remains efficient and effective.

4. Localized Marketing Support

  • Partner with the program marketing team to identify hyper-local marketing opportunities throughout Pinellas County.
  • Recommend creative placement opportunities, including recreation centers, community newsletters, local businesses, libraries, and municipal facilities.
  • Capture high-quality, privacy-compliant photos and community stories from outreach events to support marketing initiatives.
  • Provide content, observations, and community success stories that can be incorporated into social media campaigns, newsletters, public relations efforts, and marketing materials.
  • Assist with implementing localized marketing campaigns that increase awareness among underserved communities.

5. Travel, Language & Logistics

  • Travel extensively throughout Pinellas County, spending approximately 65–75% of the workweek in the field.
  • Attend ongoing strategy meetings and office days at BKN Creative’s office in Ybor City, Tampa.
  • Maintain reliable transportation for daily community outreach and event participation.
  • Occasionally, transport event materials, promotional displays, tents, and outreach collateral to community events.
 
Qualifications

Required

  • Fluent in both English and Spanish (written and verbal).
  • Bachelor’s degree in Marketing, Communications, Public Relations, Social Work, Community Development, Public Health, or related field (or equivalent professional experience).
  • Minimum of 2 – 3 years of experience in community outreach, nonprofit engagement, public relations, marketing, healthcare outreach, or partnership development.
  • Excellent communication, presentation and public speaking skills.
  • Excellent organization and multi-tasking skills.
  • Excellent leadership skills.
  • Excellent self-management and self-starter skills (girl, we don’t have time to micro-manage).
  • Strong interpersonal and relationship-building abilities.
  • Highly organized with excellent project and time management skills.
  • Comfortable working independently while managing a dynamic field schedule.
  • Experience using CRM systems, Project Management software, Google Workspace, or similar.
  • Valid Florida driver’s license with reliable transportation.
  • Ability to lift and transport outreach materials weighing up to 50 pounds.

Preferred

  • Experience working with behavioral health, healthcare navigation, public health, or human services organizations.
  • Familiarity with Pinellas County communities and local nonprofit networks.
  • Experience coordinating community events or grassroots marketing initiatives.
  • Knowledge of culturally responsive outreach strategies and trauma-informed communication.
  • 2 – 3 years of experience in an agency or high-volume, fast-paced advertising/marketing environment.
  • Relevant Marketing / Advertising experience

 

What Success Looks Like

Successful candidates will:

  • Build trusted relationships throughout Pinellas County.
  • Increase awareness and utilization of the program.
  • Develop sustainable referral partnerships with schools, nonprofits, municipalities, and community organizations.
  • Create welcoming community experiences that reduce stigma surrounding mental health, substance use, addiction and wellness.
  • Serve as a trusted bilingual resource connecting residents to critical behavioral health services.
  • Deliver measurable outreach results while strengthening the program throughout the community.

Why Join BKN Creative?
At BKN Creative, we believe marketing has the power to improve lives. Every campaign we create is rooted in purpose, and every community partnership helps connect people with resources that can change their future.
If you’re passionate about building relationships, creating meaningful community impact, and using your marketing skills to improve access to care, we’d love to meet you.

Benefits

  • Salary | $65,000 – $75,000/yr
  • Mileage Reimbursement
  • Retirement w/ 3% Company Match
  • Direct Deposit
  • Partial Company Paid Health
  • Company Paid Vision + Dental
  • Company Paid Short + Long Term Disability
  • Company Paid Life Insurance Policy up to $25k
  • Discretionary Time Off
  • Mental Health Days
  • Team Builds and Team Activities
  • Performance-based Bonus + Raise
  • Free Breakfast & Coffee During Office Days

Company’s Website 

 

Social Media Links

TO APPLY:

Please email your resume, portfolio samples, and/or portfolio to: info@bkncreative.com.

BKN Creative is an LGBTQ+, family-owned, and operated full-service boutique Creative and Marketing Advertising Agency headquartered in Tampa, FL, with remote offices in Denver, Colorado and Brooklyn, New York. We are specialists in storytelling. Rousing raconteurs, if you will. We create extraordinary branding experiences by capturing the who, the what, and the why. At BKN Creative, we are committed to tangible results, working toward an overall goal. We’re an agile, personable team of creative professionals with a wealth of wisdom and a wild streak. As an NGLCC-certified LGBTBE minority business, BKN Creative puts authentic selfhood first.

 

We love the disruptors, the unconventional, the motivators, and the doers. We work with people who share our values, and building relationships is our first step on every project. We are a group of ego-free creative powerhouses who don’t have time for BS. We are looking for someone who will not only jell with our current team but also bring their own sugar and spice.

 

Our goal is to help brands, large and small, develop, create, and implement their unique visual story. Using tactics from a wide range of innovative capabilities, we consider ourselves a one-stop shop for creative, marketing and advertising. We strive to give our clients a custom experience so they know their brand is in the right hands. We specialize in providing brands with an identity and voice through graphics, photography, videography, social media management, advertising, public relations, and so much more.