Krown Naturals
Branding • Logo Design • Package Design • Product Photography • Web Design + Development
Krown Naturals is a CBD brand based in Tampa, Florida. Tasked to update their branding, our team at BKN Creative gladly took on the task. From logo design to website updates, we transformed a sterile, corporate-leaning brand into a young, sleek, and modern company.
Branding
Starting with the base structure of the previous logo design (pictured to the right), our main goal was to simplify and modernize the logo to be more attractive to a younger audience. Stripping away the dated gold texture, removing the cannabis leaf, and restructuring the crown to incorporate both elements in an elegant icon, helped bring life into the brand. Our team crafted a sophisticated logo that not only emulated the name, but created a more organic approach to the logo.
Product Photography
We love to influence a consumers first impression, and Krown Naturals, let us do just that! With an equal focus on both the entrepreneur and the product, our team captured beautifully stylized images to captivate the brands initial target audience at product launch. We shot the product in-studio then ventured into lifestyle images showing the product both in-use and within an environment creating images to support future marketing efforts. Our client loved them, we loved, and here we are expressing our love to you!
