BKN Creative had the pleasure of teaming up with NOPI, a nonprofit incubator, and a joint coffee shop concept. Our team was tasked with leading the branding efforts and marketing strategy. We dove first into logo design and branding. We focused on a dynamic, interchangeable logo, where we emphasized the “I” for incubator while incorporating a word bubble to show communication and social growth behind NOPI. Since this brand offers more than just an incubator, we created a secondary logo for the coffee shop and various different brand collateral for the company. Next, we developed a comprehensive marketing strategy focused primarily on digital marketing.