In the beginning, it was a logo for the ladies of All Y’All. Charlotte Kibert and Elizabeth Brackman wanted something that showcased the joy they feel when practicing yoga and the inclusivity that is integral to their vision. Once we solidified the branding, we developed a cross-functional website that included integration with their Mindbody platform, full-scale video production to explain their “why,” and a marketing strategy to get them through their first year. 

Despite COVID-19 wreaking havoc on many gym and fitness spaces, we propelled them into the digital world to sustain the business they just started at the beginning of the pandemic. The All Y’All virtual classes sales were higher than your best mountain pose, and the company has been thriving since.