MD Data
Branding • Logo Design • Marketing • Public Relations • Social Media Management
Rebranding your company is a significant undertaking. It involves not only gaining a fresh perspective on your brand but also effectively communicating the reasons behind the change to your target market. When LifePlanMD approached BKN Creative with the goal of revamping their brand, we were thrilled to embark on this journey together. Our collaboration has grown from brand name ideation and marketing strategy to social media management and trade show marketing, all with the aim of revolutionizing the life care planning industry.
Branding
A remarkable brand name should be exceptional, meaningful, unforgettable, and distinct. It must convey the essence of your brand while eliciting an emotional response that encourages engagement. When creating a name for LifePlanMD, we aimed for uniqueness while reflecting their work. After careful consideration, we chose MD Data, which conveys both Medical Doctor and Medical Direction. We then designed various logos, ultimately settling on an organic and dynamic MD icon paired with a modern sans-serif font to convey a tech-savvy feel.
Website Design
Excellence always starts with an idea. The Crab Devil team knew they wanted their website to emulate the experience of being within their space. With an interactive, quirky user experience in mind, it was our goal to recreate their “Bait Shop,” the soon-to-be entry to their attraction, The Peninsularium. Utilizing still frames from a diorama of the exhibit, we coded an interactive scroller that the user can digitally walk through. With the ability to click on maps, jiggle fish, and open doors, we were able to deliver their vision. With adding additional interactivity to the rest of the site, the Crab Devil website won us a Gold Local and Regional Addy Award.
Social Media
Continuing to grow a digital footprint of this up-and-coming attraction, our social media team was tasked with crafting a unique strategy that was not only informational but creative, historical, art-focused, and community driven. Deploying weekly content from local history posts on Facebook to construction updates on Reels, event posts on Instagram to investor opportunities on LinkedIn, our messaging was concise and consistent. Our creative, award-worthy.
Public Relations
Keeping a new concept in the media is a critical yet difficult challenge. Consistently developing news worthy pitches for an attraction that is not yet open and difficult to explain was a feat. With pickups from Tampa Bay Times, ABC Action News, and more, we were able to keep people engaged with this concept, without going stale.
