Care About Me
Social Media Management • Branding • Graphic Design • Social Media Advertising • Animation • Strategy • Photography
Finding the right care can be an overwhelming experience. Care About Me is a program that was developed for Pinellas County that helps support residents every step of the way by confidentially assessing their situation, matching them with a provider, and booking an appointment to get a resident the help they need. When the team at Care About Me came to BKN, the program was just about to launch. Looking for a partner to take their branding and messaging to the next level, our team jumped at the opportunity.
Branding
Starting off with a hyper focus on the branding of the program, our goal was to take the already created assets and give them a fresh new look. Introducing brighter, warmer colors, images that are relatable, and messaging that shows the genuine care of the specialists were key to the growth of the brand.
Strategy
When launching a new brand, it is essential to focus on your strategy. For Care About Me, it was imperative to the success of the platform. With a hyper-focus on gaining immediate exposure, our team went to the drawing books. By building our target audiences and evaluating like minded platforms, we developed various tactics to grow the brand. From guerilla marketing to social advertising and OOH to newsletters, we created a 98-page plan for the first year of the program’s launch.
Animation
Helping residents understand the process of Care About Me, was key in our success. Since the platform is new to the community, our team built out a long form video animation to help explain the platform to all. Utilizing a diverse array of characters, we made sure that all humans were reflected in our creative.
Social Media
Having a set social media strategy when launching a new brand is essential for your brand exposure. With Care About Me, our team researched, created, and implemented unique content that helped to drive the overall messaging. Including a friend-like voice, our goal was to be relatable and uplifting and showcase Care About Me as a resource for all in Pinellas County.
