Kannabu
Branding • Package Design • Product Photography • Social Media Marketing + Social Media Advertising
The hemp and CBD industry is an exciting and dynamic world. Navigating through strict federal regulations and a crowded market, the key to success lies in crafting a compelling brand image. Recognizing the importance of branding and market positioning, the team at Kannabu approached BKN with the challenge of revitalizing their outdated brand and giving it a fresh, new identity—and it was a project we couldn’t just pass up!
Packaging
When our project with Kannabu began, their antiquated design fell into the typical tropes of the cannabis industry. It was boring, bland, and felt like something your aunt who falls for MLM schemes would try to sell you at the next family BBQ. When taking on a packaging update, our goal was to make something that would really pop on the shelves. Thinking about the current product line and where we wanted to take it. We built a systematic approach to the branding. By choosing one main color per product and modernizing the font choices, we were able to bring the packaging into a new realm.
Product Photography
In true BKN Creative fashion, we couldn’t stop at that. We understand the significance of your online presence, which is why we prioritize the creation of photography assets that not only highlight your new branding but also showcase your products in action. These high-quality photos were utilized across multiple platforms, including social media, your website, print materials, and more.
Social Media
In true BKN Creative fashion, we couldn’t stop at that. We understand the significance of your online presence, which is why we prioritize the creation of photography assets that not only highlight your new branding but also showcase your products in action. These high-quality photos were utilized across multiple platforms, including social media, your website, print materials, and more.
Blog Writing
SEO, SEO, SEO! Copywriting for a blog is all about growing your digital exposure by adding crucial keywords to your website. These keywords add extra content for Google to crawl, adding valuable content to raise your SEO score. With Kannabu, our biggest priority was to focus on the lesser-known benefits of the product and to add thought leader-type content to their brand.
Let’s Talk About Poop (The Benefits of Hemp Protein)
Despite the popularity of books like “Everybody Poops,” and Charmin’s brilliant ad campaign, “Enjoy the Go,” what we call, ‘the poop conversation,’ makes some people uncomfortable. But hopefully, your bowel movements do not!
So let’s cut the crap and get down to the business of fiber, its effect on the digestive system, and simple ways to improve your gut health with superfoods like hemp.
Hemp Botanical Oil: Beauty In A Bottle
When it comes to the beauty industry, there are endless products to choose from. With so many options available, it can be difficult to determine what is natural and what is actually beneficial for your face, body, and hair. What if we told you that hemp oil has numerous benefits to elevate your beauty routine? According to recent studies in Medical News Today, hemp oil has several advantages for the skin and hair due to the oil’s rich mixture of beneficial plant compounds called phytochemicals and other nutrients like omega-3 and omega-6 fatty acids.
Iron, Hemp & Women’s Health
With National Women’s Health Week and Mother’s Day right around the corner, let’s support women taking steps to prioritize their health! A key way to do this is by celebrating the power of iron—one of the most essential nutrients, especially for women.
Hemp: A Superior Source of Magnesium*
Our mineral superstar, magnesium, is a nutrient the body needs to stay healthy. Magnesium plays an important role in many body functions, including regulating blood pressure and blood sugar, creating energy, and maintaining optimal bone health.
Magnesium is vital for many processes in the body, including regulating muscle and nerve function, blood sugar levels, and blood pressure and making protein, bone, and DNA.
Amazon
It’s crucial for e-commerce businesses to have a strong presence across multiple platforms, not just for boosting sales, but also for establishing brand credibility. In our collaboration with Kannabu, we placed great emphasis on enhancing their brand identity on their Amazon storefront. By incorporating engaging content to narrate their journey and providing customers with valuable insights into the company, we succeeded in delivering a consistent and impactful message across all their channels.
