So… you found a website offering logo work for $5. FIVE DOLLARS, OMG! Or wait, your friends sisters cousins ex-boyfriend is learning how to use Adobe Illustrator and will do it for free! BOOM.
WELL DANG, YOU HIT THE JACKPOT! OR… DID YOU?
As most of us know by now there are many different ways you can get your graphic design, branding and creative needs completed. From competitor websites to your novice neighbor, you can get a varied collection of decent work.
SO, WHY SHOULD YOU PAY A LITTLE MORE TO GO TO A CREATIVE AGENCY?
Well the answer is simple; To create a lasting partnership to help guide you and your brand throughout various different markets and across all media channels. Woah… but yes.
Perhaps right now all you need is a new logo, but what about in a month? You will quickly realize that after your logo is designed your need grows. Quickly you are met with additional design challenges; new business cards, a fancy brochure, your website, social media banners, the list goes on. Or maybe, this list gets you a little anxious as you may not know what marketing tactic or creative that you should leverage.
Well… now who do you turn to? The person you found on that competition site that you never had an actual conversation with? Or Jimmy, the guy who learned how to use a design program but has no experience in marketing? Or, do you choose the agency you recently hired to create your logo that everyone is complimenting, who subsequently specializes in Creative and Marketing. Hmmm… 😜
Working with an agency grants you a customized experience. You get to work with a team of passionate individuals who aren’t trying to pump out a generic design, but who actively work with you to create the best version of you and your brand. An agency will help you strategize and identify your go-to-market campaign and help you structure and create content for your website.
At the end of the day, as we love to say, the image you put out there, needs to be done in the best possible way. That quite seriously could have been written by Dr. Seuss – You’re welcome. At the end of the day, working with an agency will help fine tune your ideas into more than just a logo, website, video, brochure or a stationary set. They will be your champion and guide throughout your journey.